15 Best Landing Page Builders To Get You More Leads 2020

TLDR: Unbounce is the best overall landing page builder. Their tool allows you to create great looking landing pages and also test which variations work best for your visitors with their sophisticated A/B testing tool. 

If you want to market a product online but aren’t interested in building out a full website you should consider using a landing page. Crafting a good landing page is akin to dressing up well to make a great first impression.

Whether it be selling a physical product or an online course then you will need a great looking landing page to differentiate yourself from the competition. Crafting long landing pages is often better than crafting short ones.

In fact, long landing pages are known to generate 220% more leads than short landing pages.

You could code up the landing page from scratch (if you are a masochist) or you could just use a landing page builder instead.

What Is A Landing Page Builder? 

Landing pages are single web pages with a clear call to action with the intent of getting a visitor to opt in or purchase a product.

User’s get to your landing page usually via organic traffic but you can also use paid advertising methods such as Google PPC or Facebook. 

These pages are often easier to construct than full websites and typically have higher conversion rates.

A landing page builder is a piece of software that makes the creation of landing pages easy and approachable. 

Sophisticated landing page builders go beyond just the visual aspect and also have built in analytics capabilities to show you what users are clicking on and which sections they are spending their most time on.

Disclosure: I will receive an affiliate commission if you do decide to purchase any of the software from the links below. However, these are the landing page builders I recommend. You can read our affiliate disclosure here in our privacy policy.

What Is The Best Landing Page Builder? 

When choosing between landing page builders for your business, you have to consider a couple of factors, namely:

  • Professional, optimized templates
  • User-friendliness
  • Price
  • Design 
  • Integrations
  • Mobile Optimization
  • Multiple-user Accounts for teams.

Without further ado, let’s hop in.

1. Unbоunсе – Best Overall 

Unbounce is one of the most popular landing pages, and it’s easy to see why. For starters, it features one of the best drag-and-drop editors in the market. 

One thing that makes Unbounce stand out from the rest is that it is purely conversion driven. 

Unbounce comes loaded with unlimited A/B testing, a crucial tool for determining the best variations to meet your conversion goal.

Unbounce offers more than 120 conversion-focused templates. They come optimized for maximum conversions. Additionally, the landing pages are mobile-friendly. They look great on all screen sizes. 

When running an online business, you’ll probably be using multiple tools. Some of the tools that can integrate well with Unbounce include Mailchimp, HubSpot, WordPress, Kissmetrics, Zapier, Marketo, Salesforce, Infusionsoft, etc.

Unbounce offers a free trial, so you can test it before committing.

Key Features

  • Popups and sticky bars
  • A/B testing
  • AMP landing pages (Accelerated Mobile Pages)
  • Dynamic Text Replacement
  • Powerful drag and drop editor
  • 100+ templates
  • Automated ЅЅL encryption
  • Multi-user provision

Pros

  • Highly customizable
  • Flexible editor
  • Unlimited A/B testing options
  • Great templates
  • Full control

Cons

  • Not ideal for beginners
  • Costly for a standalone product
  • Fairly steep learning curve

Pricing

The Launch package, which goes for $80 per month, is ideal for small businesses. You get one connected domain, up to 500 conversions, and 20,000 visitors in a month. 

Their Optimize plan comes in at $120, here the conversions are doubled to 1000, connected domains increased to 3, and you get up to 30,000 visitors. 

The Accelerate plan features everything in Optimize plus 2,000 conversions, seven connected domains, and 40,000 visitors for $200

Their ultimate plan, Scale, is priced at $300 per month. This plan is their icing on the cake, offering you 3,000 conversions and 50,000 visitors topped up with 15 connected domains.

Want to save some money? Consider paying annually and get a 10% discount off all plans.

Try Unbounce

2. Leadpages – Most Value For Money

When starting an online business, you want to spend the least amount to get your business up and running. That’s where Leadpages comes in. 

Don’t let the affordable packages fool you. 

Lead pages might be a lot cheaper than Unbounce, but it rivals some of the top landing page builders in the business. 

Leadpages offers more than 160 templates, which are a lot more than Unbounce. Did I mention the ability to create unlimited mobile-friendly pages? 

The landing page creator comes loaded with a lot of handy features, including drag and drop editing, detailed analytics, and tons of website and marketing integrations. 

Leadpages also provides A/B testing and a couple of ‘Lead’ branded features.

 These are:

  • Leadlinks – Allows your current subscribers to sign up for new offers or join lists in one click
  • Leadboxes – Popup windows that appear when visitors press a certain button, image, text, or link
  • Leaddigits – Enables leads to sign-up to webinars or join your Email list through automated texts on their mobile phones.

Key Features

  • Drag and drop editor
  • Analytics
  • A/B testing
  • Additional branded features
  • Website and marketing integrations

Pros

  • Low starting price
  • Feature-rich editor
  • Detailed analytics
  • Mobile-friendly pages
  • Social media, website, and marketing integrations

Cons

  • Not all templates are free
  • A/B testing not available on all plans
  • Customization could be better
  • The page builder is a bit hard to use

Pricing

Leadpages offers up to 39% off annual packages, which makes it a lot cheaper over paying monthly. The Standard package starts at $25/month, but there’s a caveat. No A/B testing.  Don’t fret over that, as you can use another tool for that. 

For $48/month, the Pro plan will enable you to run three sites, A/B split testing and Email trigger links. You can also run online sales and payments. 

Their $199/month Advanced plan comes with a lot of benefits such as priority phone tech support, five pro-sub-accounts, and advanced integrations. You can run up to 50 sites with this plan. 

If you prefer paying monthly, the prices are $37, $79, and $321, respectively.

There is a free 14 day trial for all packages

Try Leadpages

3. Uсrаft – Best Budget Option

Just as its artistic name implies, Ucraft is all about design quality. Established in 2015, Ucraft is a landing page builder that enables everyone to build a stunning website for themselves with no prior coding knowledge. 

With a pricing plan that starts at only $10, It is by far the cheapest landing page builder we have looked at so far. 

UCraft even has a completely free plan

If you’re on a tight budget, this might tickle your fancy. 

Price aside, the selling point of Ucraft is its ease of use. The templates are categorized, which makes it super simple to find a relevant design of your liking. It is possible to start on a clean slate too, but painting over an existing one is much simpler. 

Ucraft has 63 available templates. Not the most that I’ve seen, but still a pretty decent amount considering the pricing. 

Ucraft comes with extra features such as video backgrounds, image editing tools, and a free logo maker.

Unfortunately, A/B testing isn’t available. Hey! It’s hard to criticize at this price point.

Key Features

  • Customizable templates
  • Drag & Drop
  • Real time editing
  • SEO Management
  • Analytics
  • Free hosting

Pros

  • Unlimited pages for all plans
  • Competitive pricing
  • SSL encryption for all plans
  • All templates are fully mobile responsive
  • Has a dedicated SEO app
  • Third party integrations
  • Free version

Cons

  • No A/B testing
  • Limited ways to get help and support
  • No integrations on the free version

Pricing

Their Free package gives you access to all of Ucraft’s templates and up to 15 pages, but there’s a catch. Your domain has to have Ucraft branding, which doesn’t seem professional. 

For $10 a month, the Pro Website plan will give you access to all features, including unlimited pages, two payment methods, and a language switcher for a multilingual site. 

The $21 Pro Shop plan has an abandoned cart saver, a store management app, and 50+ payment methods. 

At $69, the BigCommerce plan is the most expensive package at Ucraft. The only difference between it and the Pro Shop plan is the ability to sell unlimited products as opposed to 1000.

Try Ucraft

4. Lаndіngі – Best Price to Performance

Landingi is a platform that helps you create highly-converting landing pages without coding skills. The landing page builder is in use by more than 4000 companies, including PayPal and Sony Music. 

The automated landing page creator is just like Photoshop, but for landing pages, there’s nothing you can’t do with it. 

They also have one of the best customer support services on this list. In terms of features, Landingi doesn’t disappoint. It comes with more than 300 templates and a drag and drop editor that will help you to design and publish landing pages in minutes. 

Users can integrate landing pages with other tools, and unlike Ucraft, A/B testing is available. 

Landingi also comes with in-built wеb аnаlуtісs tools, forced SSL, and Email integration for all packages.

Key Features

  • Drag and drop editor
  • Customizable Templates
  • A/B testing
  • Analytics
  • In-built wеb аnаlуtісs tооls
  • Form builder
  • Mobile-friendly templates
  • SEO management

Pros

  • Easy-to-use drag & drop editor
  • Large template library
  • Unique design features
  • A responsive customer service team
  • Unlimited landing pages and users

Cons

  • Not as many 3rd party integrations with the cheapest package
  • A/B testing not available for all packages

Pricing

At $29 per month, Core is the lowest priced package. It comes with one custom domain, unlimited landing pages, conversions, and account users. 

The next plan, Created, is valued at $55 per month. Unlike Core, guests get access to pop-up templates, email marketing integrations, and sales integrations. 

Unfortunately, A/B testing is only available in the Automate plan, which costs $79 per month. Additional benefits include a campaign scheduler, an autoresponder, and funnels. 

All packages have a free trial.

Try Landingi

5. Іnstараgе – Best for Beginners

Instapage is a modern and powerful landing page software provider. They pride themselves in offering a smoother user experience and a smaller learning curve than most landing page builders. 

Like most of the leading programs, Instapage comes equipped with a drag-and-drop editor, mobile-responsive templates, and a clean user interface. 

The superb template editor is an industry pacesetter. It is one, if not the best editor around. 

It is fully drag-and-drop, so you can place headlines, images, forms, and shapes wherever you want. Even better, the editor displays guidelines to help you align and space all elements with precision. 

On top of all that, Instapage comes with a few bells and whistles. Those include heatmaps, A/B testing, and Instablocks.

Key Features

  • Drag and drop editor
  • Integrations with Mailchimp, Salesforce, Zapier, HubSpot, etc.
  • 200+ templates and Instablocks
  • Codeless integrations with Facebook, Google Analytics, and Google Ads
  • A/B testing
  • Landing page widgets
  • Mobile-friendly page designs

Pros

  • Pixel perfect editor that is very easy to use
  • Third-party integrations
  • A/B testing
  • Access to heatmaps
  • Mobile-responsive pages
  • Good customer service

Cons

  • More expensive than competitors
  • Some features only available with costlier packages
  • Analytics could be better

Pricing

$199 for the cheapest plan, Business. This package gives you access to everything you need to get up and running in 20 minutes. 

Should you decide to pay annually, you’ll only be paying $149 in a month, which is much cheaper. Their Custom plan is priced based on your needs. It comes with some benefits, including AMP pages, AD spend conversion attribution and direct-lead bypass. 

Instapage may be priced a lot higher than similar programs such as Leadpages, but it is highly functional, user-friendly, and very easy on beginners. 

Instapage offers a 14-day free trial period so you can test the waters before committing.

Try Instapage

6. НubЅроt – Best All In One Tool

In the world of SaaS and B2B marketing, HubSpot is one of the better-known names. 

HubSpot used innovativeness in marketing technology solutions to be what it is today. 

It was at the forefront of developing social media campaign management, marketing automation, and now customer relationship management. 

The platform focuses on small to midsize businesses that are looking for an all-in-one software solution.

Unlike other landing page builders, HubSpot takes customer training seriously. 

If you’re using their tools, you might as well correctly use them. Both live and recorded webinars are available for customers. 

Coming to features, HubSpot has what it takes to rival the top-dogs in the industry. It has powerful landing page creation tools and advanced analytics tools, all neatly tucked into its well laid out dashboard.

Key Features

  • Hundreds of templates
  • Mobile-responsive templates
  • Offers list segmentation
  • Live chat, pop-up forms, and conversational bots
  • Dynamic web-based editor
  • social media monitoring and publishing tools

Pros

  • CRM integration 
  • Offers integrations with other tools
  • Pages are fully responsive on all devices
  • Has list segmentation
  • Fantastic marketing automation
  • A/B testing
  • Has a free version

Cons

  • Expensive
  • Steep learning curve
  • No AMP mobile pages

Pricing

There is a free version of HubSpot, but it doesn’t include the landing page tool. For this, you have to get their cheapest package, Starter, which comes in at $40 per month. 

The next plan, Professional, goes for $800 a month. It is ideal if you want the marketing automation tools, website traffic analytics, and A/B testing. 

Starting at $3,200 a month, Enterprise is their most expensive package. It comes with adaptive testing, multi-touch revenue attribution, and custom event triggers and reporting. 

HubSpot may be one of the higher-priced tools, but it is still cheaper than Salesforce Pardot, it’s rival in powerful marketing automation.

Try HubSpot

7. Wishpond – Best For Marketing Automation

Wishpond is an online multi-tool used by more than 5000 companies across the globe. The fast-growing software was one of the top 14 HubSpot competitors in 2019. 

Wishpond is perfect for both beginners and advanced users. Wishpond offers beautiful preset templates that are ready to go. All you have to do is change a photo, update the font, and add your logo. 

There isn’t a learning curve with Wishpond. If you do need some help, their support staff is always ready to help. 

Wishpond is focused on small and medium-sized businesses searching for a marketing automation platform that is both effective and affordable. 

It comes loaded with customizable CTAs, website visitor tracking, and segmentation among more features listed down below.

Key Features

  • Drag & Drop editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Lead scoring
  • Segmentation
  • SEO management
  • Social marketing
  • Drip campaigns
  • Landing pages/web forms

Pros

  • Easy to use interface
  • Excellent customer service
  • A/B Testing capabilities
  • Tracks lead well
  • Integrations

Cons

  • Limited reporting capabilities
  • No spell check function

Pricing

When it comes to pricing, Wishpond has three plans to consider. The main difference between the packages is the number of leads and access to some of the advanced features. 

The Starting Out plan goes for $49/month, but it caps out at 1500 leads and has no A/B testing. The Everything You Need plan has all essentials plus A/B testing, API access, and 2500 leads for $99/month

The Rapid Growth plan comes with priority customer service and free implementation coaching. It starts at $199/month for 10,000 leads. 

Have a go at their 14-day free trial to see if Wishpond is for you.

Try Wishpond

8. ЅhоrtЅtасk

Best For Contests and Giveaways

ShortStack is a digital marketing platform created for engagement, lead collection, and marketing automation. 

If you’re interested in hosting giveaways, quizzes, and social contests, this is the right tool for the job.

When it comes to landing pages, ShortStack is far from shabby. You can build and publish a mobile-responsive page in minutes from one of their readymade, customizable templates.

The customizable templates can include widgets such as galleries, forms, and polls. Also, ShortStack has features such as action gating, which means asking your social media followers to take a specific action to get something in return.

To top it off, it comes with analytics for your landing page and ROI tracking.

Key Features

  • Drag and drop editor
  • Real-time editing
  • Customizable templates
  • Form builder
  • Mobile-friendly templates
  • Analytics
  • Online forms
  • Lead notifications and nurturing
  • Drip campaigns

Pros

  • Mobile responsive templates
  • Fraud detection in contests
  • Flexible templates
  • There is a free version
  • Ability to embed analytics tags

Cons

  • Some functions look generic unless customized
  • ShortStack branding in the lower-priced plan

Pricing

ShortStack pricing starts at $79/month. The Business plan comes with unlimited campaigns and emails, plus a monthly limit of 50,000 views. 

The Agency plan bumps up the view limit to 250,000 views and comes with more benefits, including white-label campaigns and team member collaboration for $159/month

$399/month will get you the Brand plan, which has a 2,500,000 monthly view limit, dedicated account manager, and digital rights management. Additionally, you also get five team member seats.

For a free trial, you get access to all Business app features and a monthly limit of 1,000 views for as long as you want.

Try ShortStack

9. GetResponse – Best For Email Marketing

GetResponse is an all-in-one marketing software that labels itself as the world’s simplest email marketing software. 

The reliable email marketing solution enables you to send out email newsletters, online surveys, campaigns, and follow-up autoresponders. It also comes with the option to view and analyze your email marketing campaign statistics.

Over the years, GetResponse has expanded its scope to be a multi-function software rather than just an email marketing tool. 

It now offers landing pages, webinar hosting, and automated sales funnels. Users get access to a drag and drop editor, A/B testing, and many customizable templates. 

The company has been in business for more than 20 years, and it shows no sign of slowing down.

Key Features

  • Drag and drop editor
  • Customizable templates
  • Real-time editing
  • A/B testing
  • Analytics/ROI Tracking
  • Drip Campaigns
  • Segmentation
  • Social Marketing
  • Landing Pages/Web Forms
  • Website Visitor Tracking
  • Dynamic Content
  • Lead Scoring

Pros

  • Marketing automation functionality is good
  • The basic plan is cheaper than competitors
  • Flexible data segmentation
  • All plans come with A/B testing
  • Custom DKIM
  • Comprehensive reporting features
  • Support in a variety of languages

Cons

  • The drag-and-drop editor is a bit fiddly
  • A hard limit of 500 webinar attendees
  • Only the Max plan has phone support.

Pricing

In the pricing department, GetResponse is priced well in comparison to its competitors. 

For $15/month, you will be able to send unlimited emails to up to 1,000 subscribers. The Basic plan also comes with infinite landing pages, lead funnels, and automation templates, and the ability to sell e-products. Talk about value for money!

The $49/month Plus plan includes contact scoring and tagging, webinars, and three user slots. 

For $99/month, the Professional package comes with paid webinars, unlimited webinar funnels and sales funnels, and five user slots. 

The Max plan is personalized and flexible based on your needs. In comparison to similar programs such as Mailchimp and Aweber, GetResponse is cheaper. There are 18% and 30% discounts for 12 months and 24-month billing schedules, respectively.

Try GetResponse

10. СlісkFunnеls – Best For Sales and Marketing Funnels

ClickFunnels was founded in 2014 by Russell Brunson, а vеtеrаn еntrерrеnеur who massively contributed to the popularizing of sales funnels in the 21st century.

In essence, ClickFunnels is a platform for creating sales funnels, as its name suggests. However, it comes with a couple of bells and whistles such as a builder for landing pages, squeeze pages, and membership sites.

While ClickFunnels gives you access to various marketing tools, the landing page editor is where your ideas come to life. 

ClickFunnel’s editor might not be as flexible as Instapage’s, but after getting used to it, you can create whatever you want. 

The pages also come with a couple of inbuilt marketing features in the Еtіsоn Suіtе. 

Key Features

  • Order forms
  • Affiliate centers
  • Membership areas
  • Follow-up funnels
  • Integrations
  • A/B split-testing
  • Advanced tracking

Pros

  • Easy to use drag and drop editor
  • 24/7 Customer support
  • Automated marketing campaigns
  • One-click upsell funnels
  • Everything on one dashboard
  • Comes with various pre-built funnels from billing to opt-in pages

Cons

  • Fewer and limited features in comparison to others
  • Less customization available than others

Pricing 

ClickFunnels offers three pricing plans. The base plan goes for $97/month. You are limited to 20 funnels, 100 pages, three domains, and three payment gateways. 

For $297/month, the ClickFunnels Platinum plan has no limits apart from three user slots, nine domains, and nine payment gateways. It also comes with priority customer support. 

For all who want to go all-in, the Two Comma Club plan is worth $2,497/month. It gets you VIP phone support, 27 domains, 27 payment gateways, and ten team user slots. You also get access to hours of free training and courses.

Try ClickFunnels

11. Sendinblue – Best for Customer Relationship Management

Sendinblue is a complete all-in-one sales and marketing program with a comprehensive feature set, including landing pages, marketing automation, automated email marketing, and CRM. There is even a decent WordPress plugin. 

Today, more than 175,000 people use Sendinblue. For a company that started in 2012, that’s pretty good.

Unlike many email marketing programs, Sendinblue charges based on the number of emails you send as opposed to how many contacts you have. 

Despite having a free version and a cheap starter plan, you’ll have to get the premium plan to access the landing page builder. That seems like a minor setback, but in comparison to HubSpot, Sendinblue is still a lot cheaper.

Key Features

  • Drag-and-drop editor
  • WYSIWYG email editor
  • A/B testing
  • An email autoresponder
  • Drip campaigns
  • Web forms
  • List management
  • Mobile optimized emails
  • Reporting/Analytics

Pros

  • Simple drag-and-drop editor
  • SMS marketing tool
  • Good customer support
  • Solid email automation
  • Cheaper than other comparable tools
  • Integrations

Cons

  • Limited integrations
  • Free and lite plans have no landing page builder

Pricing

Most similar programs offer cheap starting plans then get more expensive as you scale up. For Sendinblue, that’s not the case. The charges remain consistent. 

The Free package allows you unlimited contacts, but there is a limit of 300 emails per day. $25/month gets you the Lite plan, which features email support and a limit of 100,000 emails per month. 

For the landing page builder, you’ll have to fork out $65/month for the Premium plan. It also comes with A/B testing, marketing automation, Facebook ads, and a monthly email limit of 1 million. 

The Enterprise plan offers a dedicated account manager, multi-user access, SSO, and SAML. For the Enterprise plan, you get a custom price determined by your needs.

Try Sendinblue

12. Elementor – Best Landing Page Builder For WordPress

If you use WordPress a lot, Elementor is a perfect choice. Elementor is a drag-and-drop page builder plugin for WordPress. 

Elementor allows you to create much better-looking posts and pages in comparison to the standard templates in WordPress. 

The whole point of Elementor is to create impressive pages without any coding, HTML, or CSS skills.

One of the best features of the Elementor editor is that it works on the front-end of your website. What this means is that you see the outcome of your work while creating. You’ll not be running into some nasty surprises after publishing your page. 

Also, the program works perfectly with WordPress. You can use the stock WordPress themes alongside all the goodies Elementor brings along. 

Key Features

  • Drag and drop page builder
  • More than 300 templates
  • 80+ design elements
  • Responsive pages
  • Integrations
  • Custom popup builder
  • WooCommerce Builder

Pros

  • 20+ Integrations
  • Easy to use
  • What-you-see-is-what-you-get editing interface
  • Wide range of features
  • Very detailed editing settings
  • Keeps pushing out new features in updates

Cons

  • Outdated user interface
  • Support could improve

Pricing

Unlike most builders, Elementor’s free version comes with a lot of helpful features. 

The $49/year Personal plan includes a theme, popup, and WooCommerce builder. You also get a visual form builder, interactive carousels, and more than 300 pro templates for one site. 

Next in line, the $99/year Plus plan has the same benefits, but with support for 3 sites. 

The same applies to the $199/year Expert plan, which can run a whopping 1000 sites. 

Try Elementor

13. Lander

When getting started with landing pages, the last thing you want is an overwhelming builder that is full of clutter and confusion. Lander is a popular choice among newbies due to its simplicity. The drag-and-drop editor is simple to use, and all features are accessible with only one click.  

The relatively cheap landing page comes with a decent amount of templates that are suitable for all screen sizes. 

One cool thing about Lander is they don’t arrange their templates according to the industry type. 

They group the templates in terms of purpose. Some of the user scenarios include collecting leads, new subscribers, and call-to-action pages.

Key Features

  • Drag-and-drop editor
  • Real-time editing
  • Customizable templates
  • Analytics
  • A/B testing
  • Integrations
  • Conversion chart tracking

Pros

  • Very easy to use
  • Decent reporting system
  • Mobile-responsive templates
  • Unlimited pages
  • Good customer support
  • Sophisticated A/B testing
  • Auto-fill forms

Cons

  • Restrictive for advanced users
  • Not many integrations

Pricing

Lander offers two packages only, Basic and Professional. The best part? Both plans come with Facebook fan page integration, unlimited choice of templates, and A/B testing. 

The Basic plan costs $16/month, and it offers email marketing integration, SSL encryption, and three custom domains. However, you are limited to 5000 monthly visitors. 

The Professional plan comes in at $83/month with added features such as dynamic text replacement, Salesforce, and Zapier integration. You are limited to ten domains and 25000 monthly visitors.

Both plans have a 14-day free trial.

Try Lander

14. Systeme

If you’re getting into online marketing, you’ve probably already heard of names such as HubSpot, Leadpages, and Unbounce. 

Systeme is a lesser-known landing page that is a self-proclaimed ClickFunnels killer. 

Seeing that ClickFunnels is one of the big boys, does Systeme deserve that title?

Systeme is essentially a cheaper alternative to ClickFunnels. The all-in-one marketing platform has three-step sales funnels, an email autoresponder, and you can also sell online courses directly from the program. 

That’s not all. You can build an entire dropshipping store, launch a blog, and automate everything in Systeme. The price? It only starts at $27/month, as opposed to $97/month for ClickFunnels. 

So, yeah, they have earned that nickname.

Key Features

  • Drag and drop page builder
  • Custom domain connection
  • Funnel builder
  • Contact management
  • Automation
  • Email marketing
  • Enrolment and sales statistics
  • Affiliate management
  • Webinars
  • A/B Testing

Pros

  • All-in-one solution
  • Easy to use interface
  • Diverse payment options
  • Mobile-friendly templates
  • No hidden charges
  • Relatively cheap
  • Support for two languages

Cons

  • Customer support could be better

Pricing

A quick comparison between Systeme and ClickFunnels places Systeme as the more affordable option. Both programs offer the same features, only that Systeme is relatively cheaper. 

The basic plan, Startup, goes for $27/month. It comes with everything apart from custom domains, webinars, and A/B testing. It is also limited to 5000 contacts. 

At $47/month, the Webinar plan has two custom domains, support for 10,000 contacts, and everything else apart from their 1-on-1 kickstart coaching session. 

The $97/month Enterprise plan has five custom domains, unlimited webinars, the coaching session, and 15,000 contacts support.

Try Systeme

15. Kickoff Labs

Kickoff Labs is a landing page builder boasting of over 60 highly customizable pre-built templates optimized for conversion. 

So what sets Kickoff labs apart from the rest? 

Kickoff Labs allows you to create our own affiliate programme so other people can sell your products.

You can create your affiliate program where people get rewarded for sharing your landing page with friends.

Building landing pages in Kickoff Labs is a breeze thanks to the easy to use drag and drop editor. 

The program has lead generation tools such as campaign analytics and an email autoresponder. 

Don’t worry about fake leads as Kickoff Labs comes with an advanced fraud protection system. 

To top it all off, Kickoff Labs has A/B testing.

Key Features

  • Flexible drag-and-drop editor
  • Customizable templates
  • Automated email campaigns
  • A/B testing
  • Embeddable opt-in forms and widgets
  • Thank you pages
  • Referral generation system
  • Advanced fraud prevention

Pros

  • Easy to use drag-and-drop editor 
  • Unlimited pages at all levels
  • Create affiliate programs
  • Fraud prevention
  • Telephone support

Cons

  • No free plan

Pricing

Kickoff Labs offers four pricing plans. At $19/month, the Hobby plan limits you to 2000 visitors per month, but you can only run one campaign at a time. You will also have Kickoff Labs branding on your pages. 

The $49/month Premium plan gets you 5,000 monthly visitors, five custom domains, and A/B testing. 

If you’ve got a team, the $99/month Business plan is perfect as you get ten team member slots. The package also features API access, advanced fraud prevention, and custom email domains. Visitors are capped to 50,000 a month. 

Their ultimate plan, Enterprise, is valued at $199/month. With this plan, you can get 150,000 unique visitors monthly and run up to 20 campaigns at once. The team member slots increase to 20, and you get priority support.

Try Kickoff Labs

What Are The Benefits Of Using A Landing Page Builder? 

Any online marketing campaign would be wise to use landing pages.

Landing pages bring in web visitors from a link embedded somewhere in a Facebook post, pay-to-click ad, or direct mail. 

The purpose of a landing page is generating leads by enticing visitors to carry out a specific task. 

Landing page builders enable you to create different landing pages, all optimized with a particular goal in mind. 

Below are a couple of benefits you can expect by incorporating a landing page builder in your business plan.

1. Impressions

First impressions matter. 

Whether you are meeting your girlfriend’s parents for the first time or trying to get your first dropshipping sale, first impressions are like a thin line separating success from failure. 

That’s where a high-quality landing page builder comes in. 

Landing page builders usually come with a wide range of pre-designed templates. 

With some tweaks here and there, you can create visually appealing landing pages aimed at a specific audience. 

Landing pages are essentially the front doors to your business. 

Imagine being able to paint and decorate the door yourself, just the way you want? A landing page builder can help.

2. Goal-Oriented

Landing pages have a couple of benefits that set them apart from business websites. 

These specific benefits make them more effective in lead generation and marketing because, unlike business websites, landing pages accommodate more specified actions. 

A landing page takes away the distraction and makes your customers focus on one thing. 

The best part? Most landing page builders have many conversion-focused templates. 

All you need to do is edit some text boxes, change your background, and add your logo. 

Wham-bam, you’ve got a goal-oriented landing page.

3. Easy to Use

Nowadays, there are lots of apps and software that make it easier to run an online-based business than ever before. 

You can use a name generator to find a suitable business name, use a logo maker for your logo, and a website builder for your business website. 

Using the same principle, you can use a landing page builder to create stunning landing pages. 

The best thing is you can do all that with no prior experience or skills. 

As long as you can follow instructions, you’re ready to go. 

The drag-and-drop editors on many landing page builders are simple to use. 

Should you get stuck, send support a message or open a tutorial on YouTube.

4. Cost-effective

A landing page builder is just like plasticine but for landing pages. With plasticine, kids can model something different every time during playtime. The same applies to good landing page builders. 

GetResponse, for instance, allows you to create an unlimited amount of landing pages for only 15 dollars a month. 

Instead of paying someone to custom design your landing pages you can just use proven-to-convert templates on GetResponse. 

If that’s not attractive, bear in mind that landing page builders also come loaded with plenty of marketing tools that you’d have to pay to get. 

For example, ShortStack gives you a platform to host contests, giveaways, and quizzes for no extra charge.  

5. Integrations with Third-Party Software

Speaking of marketing tools, you need a variety of software to run an effective marketing campaign. You might be collecting emails on Aweber but want to use alternate software to build your landing pages.

Most landing page builders such as Unbounce integrate with third party email sofware, such as Aweber, directly for the best user experience.

This is one of the best perks of using a landing page builder allowing you to run different tools in a single platform for convenience. 

That said, you’ll want a landing page builder that provides integrations with as many programs as possible.

 For instance, Unbounce can integrate with 100 third party apps. 

6. A/B Testing

The simplest definition of A/B testing is comparing two versions of something to see which one performs better. 

A/B testing is a user experience research methodology that consists of a randomized experiment with two variants. 

These two variants, A and B, could be an email, webpage, or any marketing asset. 

An A/B test, also known as a split test, is conducted to see the difference in performance between the two variations. 

When running a business, you need to be aware of the conversion rates from your landing pages. 

With continuous testing and tweaking, you can achieve a much better conversion rate in the long run. Many landing page builders such as Wishpond and ClickFunnels come with A/B testing.

7. Flexible Publishing Options

Many landing page builders have flexible publishing options.

This means you can easily place your pop-up on a landing page, web page, or a third-party website effortlessly. 

In addition to this, many builders also provide subdomains to their customers.

Subdomains essentially allow you to set up multiple websites under a single domain.

Since search engines recognize subdomains as different websites, you have a better chance of increasing your traffic. 

Leadpages and GetResponse have some of the best programs that offer this feature.

Landing Page Builder Tips And Strategies? 

Now that you know the importance of landing page builders, we have some tips and strategies to give you a head start. 

By going through the following tips, you should get a basic understanding of what makes a great landing page.

1. Include an Appealing Headline

A great headline for your landing page is one, if not the most important components of a landing page. 

A study revealed that on average, ten people read your headline, but only two will proceed to read the rest. 

Why place a lot of emphasis on the quality of your landing page, only to lose out on all those potential leads? 

Listed below are some proven conversion-boosting techniques you can use when crafting headlines:

  • Cliffhangers
  • Testimonials
  • How to’s
  • Listicles
  • Value proposition

2. Make Mobile-Friendly Landing Page Forms

Over the past few years, mobile traffic has increased tremendously as more and more people get connected across the world. 

Marketing is all about convincing, and there’s no way you are going to convince mobile users to act if they don’t have a seamless experience on small screens. 

Fortunately, landing page builder developers know this and are working on it. Nowadays, most landing page builders come loaded with a variety of mobile-friendly templates.

3. Make Your Landing Pages Captivating

Our brains are built for visual processing. The human brain processes image 60,000 times faster than text. It also retains 80 percent of what we see versus 20 percent of what we read. 

Your landing page should contain large, visually appealing photos. 

These photos should be able to talk about your product and market it.

Even if some of the visitors don’t convert, they are likely to remember the product.

Somewhere down the line, they might convert. 

4. Deliver What Your Ad Promises

As obvious as it sounds, you’d be amazed by just how many marketers do the opposite of this. 

A difference between what your ad promises and what the landing page delivers is the same thing as posting a broken URL. 

Your ad should match the landing page perfectly and provide a predictable experience for the user. It is also a good practice to ensure visual continuity. 

Your ads and landing pages should have similar aesthetics and design. 

5. Focus on Unique Selling Points

One of Qui-Gon Jin’s most memorable quotes from Star Wars is “There’s always a bigger fish” There is always a mightier name than yours, well, unless you’re Jeff Bezos. 

That is why you have to display what makes you stand out from the rest. Why would someone buy from you instead of just ordering from Amazon? 

Once you figure out your unique selling point (USP), state them convincingly on your landing page. 

You don’t have to overthink this. For example, Zappos is an online shoe store that uses free returns as a unique selling point.

6. Craft a Killer Call to Action

So, you’ve worked on your headlines and created a striking landing page, but you still use Submit as your CTA? Come on, get creative.

Call to Actions are very important. 

No matter how compelling your landing page may be, call to actions strongly determine whether a conversion will go through. 

When coming up with a CTA, try to get inside your customers’ heads and come up with something more compelling.

For example, instead of using “Join now” for a dating app landing page, you can use “Find a Date.”

7. Include Video on Your Landing Pages

Including a video on your landing page is a powerplay, especially if your aim is to convey a complex idea in a simple way. 

It is also a great way to compliment your illustrations and message. 

For example, if you are selling a non-spill glass, it would be easier to show your product in action instead of explaining how it prevents spills. 

8. Secure Your Website

Did you know that cybercriminals can place malicious codes on your landing page? 

This might lead to:

  • Force-redirecting of visitors to malicious websites
  • Displaying annoying pop-ups or ads on your landing pace
  • Installation of malware or adware to your guest’s device while on your landing page

Considering that over 200,000 malware are released into the internet daily – it’s an uphill battle to fight this. 

The solution is getting a landing page builder with high-security standards. 

Try to find a program that offers automatic SSL encryption. 

This will ensure your visitors feel safe when interacting with your landing page.  

Landing Page Builder FAQ

What is a landing page?

A simple way to answer this would be explaining what landing pages are not.

Many people make the mistake of assuming that any page you find yourself on in the internet after clicking a link is a landing page.

This is not the case. All pages you can land on online are web pages, but not all web pages are not landing pages. 

In essence, a landing page is any page online that has a form and exists solely to capture the visitor’s information through that form.

What is the landing page form for?

The purpose of the landing page form is to extract information from the visitor and give them a chance to convert.

This is known as a conversion event in the marketing circles.

The conversion event could be anything from filling out a form, watching a webinar or filling out an email to subscribe to a blog. 

Do you need a website for a landing page?

No, you do not need a website for a landing page. 

This is where landing page builders come in. 

You don’t even need to have HTML and CSS experience to make a landing page. 

Most landing page software allow you to publish different pages. 

This comes in handy when you are running targeted marketing campaigns and want to target different audiences with different messaging. 

Just be sure not to make multiple landing pages with the same copy as you could get penalized by Google.

Do you need a landing page?

While hiring a developer seems like a plausible option, it’s time-consuming and costly. So a landing page builder is often the better option.

A third-party landing page building software gives you total control of editing and publishing your landing page. 

You also avoid the back-and-forth process when working with someone else. 

Feel like you need to change something on your landing page? Just open the software and do it in minutes.

Does SEO matter in landing Pages?

Landing pages will not hurt your SEO. 

What you add to the landing page is what might potentially hurt your SEO. Avoid duplicate webpage content. 

Also, landing pages that aren’t accessible via the regular navigation on your website don’t perform very well.

Optimizing a landing page is possible, but there’s a caveat. 

The primary purpose of a landing page is converting, not ranking. 

So you’re walking a tightrope between conversions and rankings. 

Here are a few tips to follow when building a high ranking, and hopefully converting landing page.

How do I drive traffic to my landing page?

Since most landing pages are optimized for conversions rather than rankings, solely depending on organic search isn’t feasible.

However, don’t fret as there are many ways to promote your landing page. 

The easiest method is by running pay per click (PPC) ads, social media ads, and reaching out to influencers. 

You can also use email marketing to reach people you already know via automated emails. 

Additionally, you can start posting and answering online forums and communities. Starting conversations and contributing to sites such as Quora and Stack Exchange has two benefits.

  • It lets you establish your brand by being a thought leader in a subject.
  • You build trust with people. This makes them more likely to click on links you include in replies.

Thank-you pages might seem odd in this list, but they work wonders. 

After people complete your call to action, thanking them goes a long way in building loyalty.

However, that’s not all. Since they have already converted, you can drive them to additional landing pages of your own if you want to upsell them.  

Should landing pages be indexed?

When trying to improve your authority on search engine results pages, it sounds like a good idea to index as many of your pages as possible. 

Most of the time this is situational.

If you’re only using your landing pages for paid traffic campaigns, block them from being indexed to avoid them showing up organically. This is because Google could slow your crawl rate. 

On the other hand, if you’ve solely dedicated your efforts to search engine optimization, then deindexing your landing page isn’t very smart. 

There are a few occasions where you could index even landing pages designed for conversions from paid ads. 

For example, during seasonal campaigns such as Black Friday, you want better discoverability for your landing page. 

The reason for this is because not all visitors will convert after their first click. Since not everyone will bookmark your link, they may google your offer again only to find it missing from the search results. 

In conclusion, it all comes down to the type of landing page and the set goals.

How do you structure a landing page?

Throughout this article, you have seen the word optimize a dozen times, and you probably have one question, how?

How do you structure a landing page for conversions? 

Below is a breakdown of a compelling landing page that will help you convert more traffic and make more money online.

  1. Start with a clear and concise headline that delivers a clear-cut message to the visitors. 
  1. Lead Magnet. Your landing page should always offer something of value in exchange for their business or email address.
  1. Opt-in Form. You have to include an opt-in form of some sort in your landing page. The form’s length depends on the page design and nature of your lead magnet.
  1. Call to Action. Include a strong Call to Action (CTA). It is what tells your visitors exactly what to do, how to do it, and what they get in return.

Include clear, vibrant photos and easy-to-read text highlighting more information on your offer. 

People react better to pictures with people as opposed to generic product photos. Remember to maintain brand consistency and use matching color schemes that are best for conversion.  

How much does a landing page cost?

Professional agencies charge anywhere from $75 to north of $2000 depending on the complexity, build time, and add-ons for a landing page.

On the other hand, you can do it yourself using a free-tool or a high-quality page builder. Most of the available software lies between the $10 and $200 range.

As you might have guessed, the price varies depending on the features you need. 

It could be the ability to use sub-domains, create sales funnels, or split-test. The more features, the pricier the product.

How do landing pages make you money?

How can I generate revenue with landing pages? There are a couple of methods:

  1. Affiliate marketing
  2. Network marketing
  3. Freelance work
  4. Opening an online store and taking visitors through a sales funnel
  5. Starting a consulting business
  6. Writing a book and making residual income
  7. Starting a blog and use it as a foundation to offer exclusive content and do affiliate marketing in the future

How do I install and configure a landing page to WordPress?

With over 5 million active installs, Elementor is one of the best drag-and-drop WordPress page builders today. 

So, how do you install Elementor on WordPress? Just follow these steps:

  1. Create a WordPress page
  2. Click on Plugins > Add New
  3. In the Search field, enter Elementor then choose Elementor page builder and install it
  4. Create a new page then select Edit with Elementor
  5. Use the What You See Is What You Get editor to add and customize elements
  6. Embed a form on the page
  7. Click publish to make your landing page live
  8. Once your page is live, you can make changes anytime you want. Just open your Pages in WordPress and click Edit with Elementor

Where should I put my landing page?

After creating a sales winning landing page, where should you place it? You want to place your landing page somewhere you can drive people. 

Here are six ideal spots to include your landing page:

  1. On your Homepage. But, is it not advisable to do this? Not really. Directing leads from ads to your homepage is not a good strategy. In this case, it is for visitors who land on your web page organically.
  1. Any online advertising. It doesn’t matter if you use Facebook advertising or Google AdWords. Direct all that traffic to your landing page. Just make sure what you promise is what your lead magnet delivers.
  1. In header or sidebar images. Use call to action buttons as part of your header image. They can also be buttons in your sidebar.
  1. Embedded links and banners in your blog. Calls to action can either be conveniently placed throughout an article or at the very end. Also, you can set up banners linking to your landing page.
  1. Unique URLs. These come in handy, especially when you want to direct people orally. A good example is passiveincometree.com.
  1. Social media updates. Place a link somewhere on your Facebook or Twitter page. Promote a direct link to your landing page once every few posts.

How can you test a landing page?

After publishing your page, use an A/B testing tool to test and optimize it to increase the conversion. 

Change one variable (image, headline, CTA, etc.) at a time to know what leads to a performance change. 

Is navigation necessary in landing pages?

It comes down to the intended audience. 

If you’re running a remarketing campaign for people who are already familiar with your brand, focus solely on the offer as they are likely to convert. 

If the campaign is targeting new people who aren’t familiar with your brand, add navigation so they can have some insight as to what your brand is all about and what you offer.

Summary 

When it comes to creating effective digital marketing campaigns, you don’t want to mess up your landing pages.

They are the best way to drive targeted conversions.

Making landing pages is thought to be a time-consuming activity, but it doesn’t have to be. Landing page builders make the process enjoyable and easy. 

All the 15 programs mentioned above have drag-and-drop editors. They allow you to build fully functional landing pages in minutes, all the while avoiding code.

Don’t forget the other additional tools the builders come with which help make your campaign run as smoothly as possible. 

So, which landing page builder are you going with? Let me know in the comments.

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Eddie

About Eddie

I launched this blog in 2020 to share my knowledge and experience on online businesses.

I've built 2 successful online businesses (ecommerce & leadgen) and want to share the best tips, tricks and software so you can do the same.

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