TLDR: Invideo is the best marketing video maker software. They have a great reputation in the online community (won “best video editor” according to G2 and Capterra). Their price points are excellent for the amount of functionality and features you get, even at the cheapest package.
Video is proven to be one of the most engaging marketing methods. In fact, 81% of businesses use video as a marketing tool (up from 63% last year).
Unfortunately, from a content production perspective, videos are much harder to make than written blog posts and podcasts.
Video editing also requires a certain degree of technical expertise and familiarity with video editing software.
For small business owners – this isn’t good news.
Often the founder has to wear multiple hats and creating high quality video content requires a finesse with tools such as Adobe Premiere Pro. Luckily, there is a class of software applications that solves this exact problem. Enter marketing video makers.
What Are Marketing Video Makers?
Marketing video makers are subtly different from video editing software. The main difference is that they usually have a library of stock photos and videos that can be used to quickly create promotional videos.
They also have pre made templates which are configured for social platforms such as Facebook, Instagram and Pinterest.
This means that you can get up and running very quickly with your video marketing.
What Is The Best Marketing Video Maker?
Here is my list of the best marketing video makers:
1. Invideo – Best Overall
InVideo is an amalgamation of multiple different software offerings – they have YouTube to MP3 and MP4 converters, a poster and promo video maker, a slide show maker, an outro maker.
They also have multiple custom designed templates for YouTube, Instagram and Facebook.
As versatile as they are, the one tool which really stands out is InVideo’s free Article-To-Video template maker. This allows you to generate a video automatically from a piece of text.
You can quickly and dynamically create a piece of video content for every blog post you have. With an extensive database of stickers and images, it’s easy to bring life into these videos.
InVideo has won accolades and earned raving reviews from the online community. In fact, they are rated as the best video editor according to G2 and Capterra.
Part of the reason for this is that their templates are hyper tailored to the marketing platform chosen.
Instead of opting for a one size fits all approach, the content and style of each template is designed around the marketing platform.
InVideo is so much more than its parts and beyond just the fantastic technical features, there is a supportive and engaged community of content creators waiting on the other side.
- Automated voice overs
- Multilingual video
- Intelligent frames
- Power transitions
- Trimming and cropping tools
- 24/7 world class support
- Automated speech to text
- Unlimited team members on all plans
- Reseller rights on even the lowest paid tier
- 3000+ handcrafted templates
- Very competitive pricing compared to the features you get
- Maximum video length of 15 minutes for all packages
There are two pricing packages – Business and Unlimited. Priced at $10 and $30/month paid annually. These packages are a bargain when compared to the functionality you get plus you get a 50% discount when you pay annually. The only limitation is the maximum length of a video is 15 minutes.
2. Promo – Highest Quality Stock Images And Videos
Touted as the #1 marketing video maker, Promo has partnered with big names such as Facebook, Instagram, YouTube and Getty Images.
Promo has a database of 2,500 video templates which you can customize to suit the branding and messaging of your company.
They have over 23 million different video clips that you can select from to craft the perfect video.
This large library of templates and videos makes it possible to generate product tutorials, Facebook stories, Instagram ads and YouTube Videos with ease.
I’ve found Promo’s customer support second to none – they have a 9.7/10 satisfaction rating.
Pricing wise, they are also very competitive and even include 2 months free if you decide to pay annually.
Regardless of which package you pay you have access to their massive library of stock footage and graphics.
- Fully licensed music
- Multiple video formats
- Easy to use editor
- Full HD videos
- 23M premium video clips
- Support is highly rated – 9.7/10 satisfaction rating
- Can try for free – no credit card required
- Lifetime license for the videos you make
- Have industry specific content (ecommerce, marketing, travel, real estate ect.)
- SSL security – payments are processed with Stripe and credit card details are not saved on their server
- All templates are broken down by category so you can find clips easily
- No option if you just want to make a single video
Promo provides three pricing tiers – Annual Basic, Annual Standard and Annual Pro. Each of these plans cost $39, $69 and $249/month when paid annually. In addition, you get 2 months free.
3. WaveVideo – Best Value
If value is what you are looking for, check out WaveVideo.
The one distinguishing feature that WaveVideo has is that it’s video editor is and will always be completely free.
Add that to the library of 400 million videos, images and audio clips and you have a proposition that’s difficult to beat.
One downside to their free tier is that they restrict you to 15 seconds maximum of editing.
If you are going for longer form content such as YouTube videos you may need to upgrade. For social media (Facebook and Instagram) ads, this should be more than enough.
They also have their own video hosting player that can be white labelled and modified to suit the look of your brand.
You can change the colors of the player, choose a thumbnail and even define the way your video starts and ends.
The software is most suitable for online education, blogs looking to enter video marketing, real estate agencies as well as high end ecommerce websites.
- 400,000,000 pieces of custom stock footage (images, videos, music clips)
- Animated text, GIFs and stickers
- Videos can be resized to 30+ formats
- Video filters
- Transition options
- GIFs and stickers
- Integrations with popular software (Facebook, YouTube, Twitter, Google Drive, Dropbox, Vimeo ect.)
- Intuitive clip adjustment
- Easily voice over videos
- Logo animations
- Training is provided when a new feature is added
- Free tier only supports 15 seconds of editing
- Rendering can be sluggish
In comparison to Promo, the price points offered in WaveVideo are much more attractive.
There are three tiers – Free, Creator and Business. Each of these cost $0, $20 and $40/month when billed annually. The main difference is that on the Creator tier you get a 15 minute editing limit and on the Business tier you get 30 minutes of editing.
4. Hippo Video – Best For Video Emails
Hippo Video offers a full suite of solutions ranging from video personalization, video marketing, video selling and even a recorder API.
Hippo Video is a great solution for companies who are in the B2B space because they allow you to embed videos in emails.
Instead of creating the standard cold email you can create a personalized video in your Gmail or Outlook.
Imagine receiving a personalized video message from someone? Even if I wasn’t interested in the offer, I would still watch it.
The software allows your sales teams to generate bespoke videos to stand out from the crowd.
Hippo Video even has sophisticated analytics that allow you to see in real time when the video is being opened and played.
You can even track the number of times the video is shared and the response rate % generated from these video emails.
If email marketing is your speciality, this is definitely a tool to add to your arsenal.
- Chrome extension to add video to Gmail
- Unlimited video size
- Integrates with various CRM software (Hubspot, SalesForce and Outreach)
- Video analytics monitoring dashboard
- Trusted by over 5,000+ brands worldwide including Chargebee, Freshworks and Tailwind
- Close more deals with embedded email videos
- Video templates for prospecting, contract execution and sales closure
- Can prospect clients even through LinkedIn
- Customizable sales pages
- Free sales coaching training material on premium packages
- Editing is limited compared to other tools on the list
- Complicated to get up and running
There are 4 tiers to hippo Video’s offerings. They have a free tier which allows you to create unlimited videos but has no integrations. As you go up in price you get additional integrations with Gmail, Salesforce and Hubspot. The price ranges from $15 – $49/month paid annually.
5. Powtoon – Best For Larger Companies
Powtoon is used by over 96% of all Fortune 500 companies to delight customers, improve employee engagement and enhance business results.
Since it is tailored towards larger companies, there is even more importance placed on security and software stability.
They use 2-factor authentication for login and also have an auto logout with data encryption both at rest and in transit.
Compared with the other software on this list, Powtoon has a collaborative angle with shared media libraries to maintain consistent branding and adhere to creative guidelines.
Customer support is also put at the forefront with guaranteed response times of less than 1 hour regardless of location.
You also get your own dedicated customer success manager to onboard you and your team onto the platform.
- Integrates with leading social apps such as Facebook and YouTube
- Connects automatically to popular CRMs such as Hubspot
- Adobe Photoshop plugin extension that allows you to transform your designs into videos
- Library of tutorials to help you get up to speed
- Collaborative platform
- Clean and easy user interface
- Stellar support (<1 hour response time)
- Extensive collection of royalty free images/videos
- Paywalled content
- Need to inquire for Business price plans
- Expensive compared to competitors
There are 3 plans for the individual package – Pro, Pro+ and Agency. These are priced at $19, $39 and $99/month respectively. Higher tiers allow you more storage as well as access to a larger content database with the highest package giving you 3rd party reseller rights.
For business price plans you will need to contact them directly for a custom quote.
6. Animoto – Best Pre Made Templates
Animoto is an online marketing video maker that increases sales, drives traffic and engages your audience.
They feature an intuitive drag and drop interface that allows you to create share worthy videos in a matter of minutes.
Their pre made templates are, in my opinion, a cut above the rest when it comes to quality and diversity.
Animoto has partnered with Getty Images to gain exclusive access to over 1 million stock photos and videos.
They are also certified marketing partners of Hubspot, Facebook, YouTube and Twitter. Their help center features useful video tutorials of how to best use their tools.
With their unique storyboard templates, you can leverage beautiful designs and best practices while adding your own flavor.
To protect your videos, they also have a watermarking feature that allows you to create a subtle image of your logo to protect it from theft.
A lifetime license ensures that even if you unsubscribe from the platform, the videos you have made are yours for life.
- Photo video maker
- Searchable library of royalty free music
- Easily create IG stories
- Templates custom made for a variety of industries – business, photography, real estate, non-profit education, ecommerce and fitness
- Beginner friendly
- Automatically creates videos in different sizes and resolutions
- Incorporate branding easily into video
- 24/7 support
- Smooth interface
- Free tier available
- Minor adjustments to the video are difficult to make
- Quite pricey
Animoto has a free tier and two paid tiers – Professional and Team. These are priced at $33/month and $49/month. Upgrading to Professional gives you access to more music tracks as well professional fonts. On the Team plan you can resell videos and have access to a 30 minute consultation with an Animoto expert.
7. Biteable – Most User Friendly
Founded in 2013 in Hobart, Australia – Biteable is an online marketing video maker with 6 million people across the globe.
Biteable is both used by big and small companies alike with large companies such as Airbus, Cisco, Panasonic, Virgin, Microsoft and IBM.
You can start new projects with a single click – these could range from channel trailers, commercials, promo and marketing videos.
These videos can be integrated seamlessly into social channels (Twitter, Facebook, YouTube, Instagram).
With a library of 1,800,000+ stock footage clips and the ability to change colors and fonts to match your brand, it’s easy to customize videos to make them unique to your brand.
Biteable prides itself on having one of the most user friendly interfaces in the market – in fact 56% of videos are made under 2 minutes.
If you are short on time and want to spin up videos quickly, consider Biteable.
- 20+ categories of video templates
- Animated infographic generation
- Unlimited videos
- Can make internal training videos for your company
- Browser based so no need to download software
- Free tier available
- 1.8M million clips and images across all pricing plans
- 14 day money back guarantee
- Biteable blog has top grade marketing strategy content
- Make a masterpiece video in minutes
- Customization is not as deep as other platforms
- Render times are long
You’ll be glad to know biteable has a free plan – unfortunately all exports are watermarked with their logo. The Plus plan and Team plan are priced at $19 and $49/month respectively.
These plans feature HD 1080p resolution exports and the team plan even features collaborative editing – perfect if you are working on the videos with a team.
8. Vidyard – Best End To End Solution
Vidyard is a full featured video creator, management, sharing, optimization and analytics platform.
Compared to the other solutions, Vidyard goes beyond just video hosting and management – they provide an analytics dashboard that gives you performance metrics such as aggregate attention spans and views over time.
They offer deep integrations with CRM software such as HubSpot.
You can directly import this data into the CRM for further analysis.
The tool also allows you to drill down and see who is watching your video, for how long and what they are watching.
Vidyard features automatic transcriptions of your video for accessibility and even optimizes your video for SEO by inserting metadata.
Embedded CTA buttons also allow you to sell products or services inside the video. You can even embed 3 second video GIFs into emails and create personalized videos on demand.
- Screen recording
- Integrations with common business tools (Gmail, Marketo, SalesLoft, Outreach ect.)
- Embeddable video player (360p to 4K resolution)
- Customized video landing pages
- Social sharing
- Full end-to-end capabilities
- Automatically optimize videos for search engines
- CTA buttons on videos
- Live notifications on when video is viewed
- Uploader widget
- Free tier available
- Backend can be difficult to navigate
- No easy way of making mass personalized videos (e.g. someone’s name or company name on it)
Vidyard has a free tier with unlimited recording and uploads. Moving up to the Pro level (which costs $15/month) gives you access to CTA buttons.
The Teams and Business tier cost $300/month and $1,250/month. This provides you with the end-to-end functionality such as CRM integration as well as video analytics. Perfect for teams who want to optimize their video content.
9. Videoscribe – Best For Drawing Animations
VideoScribe is the odd one out on this list since they specialize in animation and whiteboard videos.
It allows you to create memorable and captivating content through hand drawn animations.
They have a library of thousands of customizable icons that you can combine and use to create your own unique video.
VideoScribe is perfect for storytelling and is highly versatile – it is best suited for marketers, educators or trainers.
Even large companies such as the BBC, World Bank and the NHS have taken notice and use it for their own internal training and external marketing.
They have in-person training to help keen video creators step up their game and two workshops around basic and advanced skills.
If you prefer virtual training, they even have their own Udemy course here.
If making videos isn’t your cup of tea, you can even outsource the entire process to their creative studio Sparkol.
- 6000+ images in their library
- Outsourced video making service
- Variety of templates to choose from (whiteboard explainer, sticky notes, scrapbook ect.)
- Widely used – over 4,000 videos created daily
- 7 day free trial
- One time lifetime package available
- Proven to engage employees
- Easily explain your product/service
- Cannot record video in MP4 format
- Requires a powerful computer to run
- Upselling on additional graphics/cartoons
There are two pricings available – single users and team licenses. For single users, you would be looking to pay $14/month (annually) or $35/month (monthly). Alternately you could go for an $800 one off payment.
Team licenses cost roughly $150/user as a one off payment (minimum 10 users). The more users you have the cheaper per person.
Wideo helps you create professional videos for marketing, social media, internal communications and more.
Wideo’s distinguishing feature is a precise object animator that allows you to create extensive and complex animations using keyframes.
In layman’s terms, you can select the exact frame where an object animation starts and ends.
They have a database of over 100 video templates so you can jumpstart your video making process.
One handy feature is the “save favorite scene”, which allows you to reuse an existing snippet and insert them into any of your videos.
The software is also browser based and 100% online which means, unlike Videoscribe, you can use it from any device.
All packages also give you full monetization rights to resell the video to any of your clients if you are an agency.
- Premium support
- Privacy management
- Folders for organziation of videos
- Full HD video downloads
- YouTube upload
- Instant video previewing (without rendering)
- Depth arrangement of objects
- Lock and unlock objects for easy editing
- Autosave so you don’t have to worry about losing your work
- Object duplication whilst preserving animations
- Limited video length (maximum 1.5 minutes) even on Basic plan
- Difficult to do complex effects
Wideo has four different plans (paid annually):
Free: 1 minute videos that are watermarked
Basic: Upgrading to this costs $19/month and gives you 10 downloads and 20 video templates
Pro: Costs $39/month and you get unlimited downloads as well as the full template gallery
Pro+: This costs $79/month. With this package, you can create 30 minute videos.
ScreenSpace is the only mockup and product video creation platform developed by industry leading creatives.
As a matter of fact, in 2018, it was listed as a finalist for the Best Design Tool by Product Hunt.
ScreenSpace differs from the other contenders in this list in that it specifically focuses on rendering 3D mockups of products.
They use a next-generation rendering engine with cloud-based GPU technologies to add the highest level of detail to each video.
This is why they are used by the likes of Uber, Microsoft and Google.
If you check the demo videos on their website you can see that the product renders are almost lifelike in terms of detail.
It is a very cool tool, but is last on the list because of the higher skill cap needed to create videos.
They also cater to a much more niche market so there are fewer use cases of such a software.
However, if you are selling a new or innovative product, definitely take a look at this software.
- GPU accelerated processing
- Photorealistic product shading
- Studio level cloud rendering
- Complete creative control
- Lighting fast renders with their cloud render farm
- Enterprise collaboration tools
- Seamless integration with Adobe After Effects
- Creative services in case you want to outsource the work
- 7 day free trial
- High learning curve
- You need to be a graphic designer to use this
ScreenSpace offers 4 pricing tiers – Mockup, Studio, Promo and Enterprise. Even the cheapest package ($8/month paid annually) features 4K renders. Studio and Promo cost $39 and $79/month.
At the Enterprise level you have access to a dedicated creative team with 20 hours per month of work.
You would need to contact them for a custom quote. This package is best if you have a proven winning product and want to take your videos to the next level.
What Are The Benefits Of Using Marketing Video Makers?
Using marketing video makers provides a whole host of benefits.
1. No Technical Skills Needed
Compared with standard video editing software which you usually download. Most of the software on this list does not require you to have any experience with video editing.
2. Library Of Stock Images & Videos
When using these platforms you do not need to take your own pictures or shoot your own footage.
Services such as Promo have partnered with stock footage sites like Getty Images to source their own high quality media.
By combining different pieces of media, you can create your own unique video that best represents your brand.
3. Save Time Making Videos
Making videos is a time sink, especially if you are inexperienced. The platforms I’ve mentioned are all user friendly.
Some even feature drag and drop interfaces which allow you to add any element you wish to your video.
Others, such as Wideo, even allow you to select favorite scenes and reuse them for any video.
This saves time when you need to produce a lot of high quality video content at speed and scale.
4. Leverage Winning Templates
These platforms I’ve mentioned offer award winning templates that are proven to convert.
This means less time spent thinking about how to structure your video and more time finding the components to plug into the template.
5. Automatic Video Resizing
No need to worry about remembering the best video aspect ratios for each of the social platforms.
Good marketing video maker software can automatically configure each of your videos to fit the guidelines and best practices set by platforms such as Facebook, Instagram, Pinterest, YouTube and Twitter.
6. Great Customer Support
With normal downloadable software such as Adobe Premiere Pro, it is typically more difficult to get quality support.
However, for SaaS based businesses, it is in their best interest to keep you happy and paying for the platform monthly.
Even when you get stuck on technical details, or encounter bugs you can reach out to support to assist.
The higher you pay for the service, the higher the quality and promptness of the support.
When it comes to the best marketing video maker, my top pick would go to Invideo. They have a versatile and flexible platform that is loaded with great features at a reasonable price.
However, this isn’t a one size fits all solution.
If you are looking for specialist product rendering software then go for Screenspace.
If your angle is more educational, VideoScribe may be the best choice.
If your focus is on B2B selling via email, Hippo Video is your best bet.
It’s important that you first understand the objectives of your business before committing to pay.
Even if you do make a mistake, most offer a 14 or 30 day free trial so you don’t have much to lose.
Do you think I’ve missed anything on this list? Let me know in the comments.